Cynthia Haddad Abou Khater is a shareholder at Technica International, the family owned business, and is currently the Strategy Manager.
She has set the company strategy with the management team and is now working on the strategy execution based on the Balanced Score Card methodology by Dr. Norton & Dr. Kaplan.
Cynthia is also working with her family members on having a smooth succession from the G1 to G2 and developing a family & corporate governance.
Among the major projects she leads was changing the company logo and creating a corporate identity for the company, in addition to improving the company quality & safety management systems and work processes.
In 2015 she was a consultant to the board of the Lebanese League for Woman in Business (LLWB), in 2017 she was elected as a board member and in March 2020 was re-elected as the president.
She has a BA in Advertising and Marketing from NDU, and an executive MBA from INSEAD.
Cynthia is married with 3 kids, loves to dance and to travel around the world.