Raised in London, Jasmina Najjar moved to Lebanon and graduated with high distinction from the American University of Beirut (AUB) in 2000 (BA in English Literature). She went back to the UK to pursue her MA in Literature, Culture and Modernity at Queen Mary, University of London. Her thesis was on fragmented Lebanese identity in the translated works of Rashid Al Daif (published in 2011 as a book).
Since 2002, she has worked as a journalist, becoming an editor-in-chief, and as an advertising copywriter, becoming a senior conceptual copywriter with major pan-Arab accounts. Dedicated to empowering the youth with knowledge, she also taught English and Cultural Studies at university level on a part-time basis.
Jasmina Najjar now focuses her energies on teaching English communication skills and on curriculum development as a program coordinator and instructor at AUB. One of the first to teach courses in blended format at AUB, she has an avid interest in the use of technology and social media in education. Her work on gamification in higher education attracted the attention of the press. She also does freelance copywriting and conceptual work including brochures, websites, press ads, press releases, radio spots, television commercial scripts, product names, online campaigns, and more.
In addition to this, she is one of the editors of Shades of Gray and After Words (the 2nd and 3rd editions of AUB English Department's reader for Academic Writing), the author of Beirut Knights (published December 2013), and a contributor to monthly magazine publications. Passionate about film, she was also a jury member for the second Lebanese Cinema Movie Guide Awards and represented Lebanon on the Critics without Borders panel at the fifth Malmö Arab Film Festival.