Yasmine Berbir has more than ten years’ experience working at Nestlé Middle East. In her current position as General Business Manager in Nestlé Lebanon, Berbir is responsible for leading and inspiring the team in the Operating Company to deliver goals and objectives; representing Nestlé Middle East in Lebanon; and building ties with local authorities.
Berbir joined Nestlé Middle East in 2004 as the Channel Category Sales Development Manager, overseeing a large dairy and infant nutrition portfolio of products, before being promoted to channel Manager in 2008, becoming the first female in Nestlé Middle East in a similar senior sales leadership position.
Prior to joining Nestlé Middle East, Berbir was the Product Manager at Alghanim Industries, one of the largest privately owned conglomerates in the Gulf.
She is the secretary general of the Swiss Business Council in Lebanon and a member of the Beirut Traders Association and Brand Protection Group. She is an active member of the Nestlé Middle East steering committee for Gender Balance Act. She holds a Bachelor of Business Administration and a MBA in Marketing from the American University of Beirut.