Under the WEP – QADIRAT project, LLWB held a workshop on Nov 9, 2022, at Bossa Nova hotel in Sin Elfil.
The workshop which focused on digital marketing, was conducted by Dr.Christine Arzoumanian Ghazarian with the participation of 16 entrepreneurs from the North and Beqaa areas and covered some main topics.
The participants learnt about the advantages and challenges of E-Commerce and the difference between the platforms as well as its importance for the business in digital transformation. They practiced in creating Instagram business account/store and how to use the Facebook business page features for their benefits, in addition to a detailed introduction to the purchase cycle followed by creating their own plans, developing awareness strategies, searching for competitors’ websites on Google, comparing products (reviews and feedbacks), the purchasing procedure, and after-sale services.
The workshop ended with 1 to 1 practice on how to use Canva app on mobiles and desktops to create visuals, reels, posts, and stories.
The session was very interactive, and all the participants shared their experiences with social media and questions on how to apply the new techniques they learned in this workshop.